Lead UX Design for entire Wilson.com Clash website, with emphasis on mobile-first and responsive design. Also co-art directed and shot the Campaign and product photography, with mobile screen and animation in mind. Lead brand graphics for WIlson.com, and build a number of animations for the campaign.

This was truly a groundbreaking campaign not only for Wilson, but for the tennis industry as a whole. This was a revolutionary tennis racket in terms of product design and technology, so we ran with the idea of revolution. This marketing campaign drove sales for this racket to crazy new heights, making the 2 models sold the #1 and #2 rackets in the world within 2 weeks of release.