Lead UX Design for entire Wilson.com Clash V2 website, with emphasis on mobile-first and responsive design. Also co-art directed and shot the Campaign and product photography, with mobile screen and animation in mind. Lead brand graphics for WIlson.com, and build a number of animations for the campaign. Really pushed the boundaries of what was typical/acceptable in Wilson design, and very pleased to have been a part of this incredible campaign!
Wilson Clash V2 Beauty Video
Fun BTS fact: This was during the pandemic, so I had to get crafty with how to shoot this, as I didn’t have access to our photo studio. This was shot in my living room with some gatorboard, a flashlight app on my phone (strobe and key lighting), and a lazy susan platter I bought from the dollar store to make the product spin.
